| First Name |
Geoffrey |
| Last Name |
Barton |
| E-mail |
geoffbarton@sasktel.net |
| Club Name |
Kinsmen Club of Meadow Lake |
| District # |
3 |
| Number of Members |
11-25 |
| Community Size |
Small community (less than 20,000) |
| Community Type |
Rural |
| Project Name |
Burger Battle |
| Type of Project (check all that apply) |
Other |
| If other, please describe |
Community Involvement, Fundriaser |
| Was this project a fundraiser? |
Yes |
| Description of project |
Burger Battle has locally owned restaurants (no franchises or national chains) create and sell a burger+side combo, and $2 is donated to the Club. Restaurants compete to see who can sell the most "Kin Kombos" over the 2-week campaign with clever marketing, Kin-branded logos, and a creative burger+side that may not be a regular menu item. |
| Service Hours |
1-20 |
| Did you leverage this project as a way to recruit new members? |
No |
| If you answered yes to the question above, please explain: |
|
| How was this project promoted in your community? |
Promoted primarily through social media by the Club and local restaurants, and some local news media coverage. The Club also provided 12" x 12" vinyl window clings with the Burger Battle logo and "Eat Here!" for restaurants to display |
| What were some challenges you faced with this project, and how could your project be improved? |
Low number of restaurants enrolled in the first year because it was a new project. |
| What was the approximate budget for this project? |
Less than $1,000 |
| If the project was a fundraiser, what were the sources of revenue for this project? |
Revenue was the $2 per meal bought. |
| If this was a fundraiser, how much money was raised (minus expenses)? |
$0-$1,000 |
| What were the expenses for this project? |
$70 for window clings from Vista Print. |
| Is there anything else you would like to share that would assist another club in duplicating this project in their community? |
Advertising is EXPENSIVE - start small, and let the promo grow organically. The local restaurants are great at promoting their food with low-cost guerrilla marketing, so get them excited and they will do most of the promotion. |
